PTC
Promoting Parents Television Council's "4EveryGirl" initiative to highlight the impact of questionable content on young girls via print, web, and social media, showcasing industry challenges and successes.
ChallEnge
Raise awareness of the '4EveryGirl' initiative through new website and social media campaign highlighting the harmful effects of questionable TV and digital content on young girls.
Solution
Partner with industry insiders to promote positive programming through digital and social media campaigns. Create an informational website to help parents monitor content intake and provide vital information about the risks of social media on young minds. Develop a branded backpack to support the program’s focus on education.
Result
Increased public awareness of questionable content, boosting PTC membership by 200%.
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