PTC
Promoting Parents Television Council's "4EveryGirl" initiative to highlight the impact of questionable content on young girls via print, web, and social media, showcasing industry challenges and successes.
ChallEnge
Raise awareness of the '4EveryGirl' initiative, highlighting the harmful effects of questionable TV and digital content on young girls.
Solution
Partner with industry insiders to promote positive programming via digital and social media campaigns. Created a website to help manage content intake and provide vital information for parents.
Result
Increased public awareness of questionable content, boosting PTC membership year over year.
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