Challange
Craft an engaging theater spot targeting movie fans. Launch a unified social media campaign for the 'MovieBills Movie Magic' AR magazine. Also, create a unique commercial sign-off to boost brand recognition.
Solution
Create a compelling commercial that captures the thrill of movie watching, appealing to a wide audience of theatergoers with iconic movie moments. Simultaneously, launch a vibrant social media campaign to promote the 'MovieBills Movie Magic' AR magazine experience.
Result
The spot boosted AR magazine engagement by 500% at Regal Theaters, maintaining its presence before all film screenings to date.
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