Mandela
Showcase the 'Life of Nelson Mandela' exhibit with a dynamic social media highlighting his history, speeches, stories, and global influence.
ChallEnge
Bring awareness to the Mandela exhibit throughout its amercian tour dates by showcasing his life, achievements, and cultural significance.
Solution
Launch a social media campaign highlighting Mandela's key moments in history, paired with a curated Spotify playlist featuring facts, clips, and interviews targeting a wide demographic of age groups.
Result
Increased exhibit ticket sales and attendance in the US by over 700%, while elevating the global impact of Mandela's life to a yoounger demograffic.
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