Porsche
An 'All Access' experience offering an exclusive, immersive introduction to the Porsche brand at the new Carson facility test track.
ChallEnge
Introduce audiences to the new Carson test drive facility with digital innovation of their vehical offerings .
Solution
Create an 'All Access' VIP package featuring app-based specs, appointment confirmations, test-drive preparation, exclusive merch, and a course map showcasing the new track’s performance highlights. Launch citywide wild postings to tease the facility launch, supported by a robust social media campaign featuring celebrity influencers and high-profile Porsche owners.
Result
Achieved record attendance and extensive PR coverage on all major media channels, expanding visibility for the Carson Porsche test drive facility.
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