Porsche
An 'All Access' experience offering an exclusive, immersive introduction to the Porsche brand at the new Carson facility and test track.
ChallEnge
Introduce audiences to the new Carson test drive facility with digital innovation.
Solution
Create an 'All Access' VIP package for the launch, featuring app-based specs, test-drive experiences, exclusive merch, wild postings, and a celebrity-backed social media campaign.
Result
Achieved record attendance, extensive PR coverage, and expanded Porsche brand reach.
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