Trevor Project
Creation of compelling outreach creative to engage LGBTQ+ youth and foster open communication through connective community experiences.
ChallEnge
Develop campaigns for ‘Crisis Intervention’, ‘Suicide Prevention’, and ‘Trevor Lifeline’ programs that raise awareness around LGBTQ+ profiles and support services.
Solution
Highlight LGBTQ+ figures and their impact during History Month. Develop a standards guide for the 'Trevor Lifeline' to support LGBTQ+ youth in crisis. Launch nationwide ad campaigns in high-profile locations to raise awareness, along with an accompanying social campaign for global outreach.
Result
Achieved increased engagement by 1000% with the target audience. The 'TrevorLifeline' Rescue initiative set a global standard for supporting LGBTQ+ youth in crisis.
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