Challange
Refresh the brand's identity, website, and marketing to engage a wider B2B audience. Develop compelling materials and a strong promotional strategy, with launch centered around a major New York tech event.
Solution
Develop a modern brand identity that reflects the platform's tech, alongside a new website and marketing materials. Set up an eye-catching MT event booth, custom swag, case studies, banners, and a comprehensive B2B media kit. Additionally, initiate an outdoor ad campaign in New York City to showcase Movable Type’s advantages.
Result
This initiative successfully launched Moveable Type's new brand, attracting new clients and increasing visibility. The website earned a Webby Award for its design.
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