Mc Donalds So Cal
ChallEnge
Reintroduce SoCal to McDonald’s with modernized stores, digital ordering, unique menu items, scholarships, and community partnerships.
Solution
Develop immersive VR experiences highlighting SoCal’s heritage landmarks. Partner with a top influencer to create a signature item, the 'Terrance J. Burger.' Create a unique, ownable hashtag, #That’sSoSoCal. Partner with brands like Uber to develop exclusive merchandise and establish a presence at key events. Create a social media challenge, 'Show Us Your Happy Dance,' featuring signature Ronald McDonald socks. Highlight and enhance community outreach projects, such as the Ronald McDonald House, through a wrapped traveling bus.
Result
Increased community engagement by fostering open dialogue and enhancing McDonald’s visibility as a positive force within the community.
