Challange
Develop engaging marketing materials to reintroduce SoCal to McDonald’s modernized stores, digital ordering, unique menu items, and to promote engagement with its scholarship initiatives and partnerships.
Solution
Design immersive experiences to spotlight Southern California's heritage and LA landmarks through a VR Home Experience and media mailers showcasing McDonald's latest designs and offerings. Introduce the 'Terrance J. Burger' in collaboration with a leading influencer and launch the #That’sSoSoCal social challenge. Create exclusive McDonald's merchandise, form strategic high-profile brand partnerships, and refresh outreach initiatives like the Ronald McDonald House beach bus to underline McDonald's community and philanthropic efforts.
Result
Effectively boosted McDonald’s visibility and engagement in SoCal, reinforcing community connections and showcasing innovative offerings, strategic partnerships, and commitment to the region.
