Marriott Intl.
Launch a global initiative to promote 30 brands and 5,700 locations, featuring a pop-up event at Rockefeller Center, 'The Media Hub of the World.'
ChallEnge
Highlight Marriott’s International property portfolio with an experiential event to capture major media attention.
Solution
Takeover of Rockefeller Center in NY with a life-size world map showcasing the property portfolio. Launch of a sweepstakes microsite for campaign enrollment, along with an integrated outdoor and social media ad campaign promoting the event.
Result
Nationwide coverage of the activation on mainstream channels for Marriott International properties, expanding the customer base and strengthening global visibility of vacation destinations.
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