Marriott Intl.
Launch of a global initiative to promote 30 brands and 5,700 locations worldwide, featuring a central pop-up event at Rockefeller Center, renowned as 'The Media Hub of the World'.
Challange
Effectively highlight Marriott’s International property portfolio by designing an engaging experience that would capture large media attention.
Solution
Create a life-size world map for a RockefellerCenter pop-up, launch a sweepstakes micro-site with global locations, and execute an integrated advertising plan across outdoor and social media channels
Result
Successfully enhanced visibility and engagement for Marriott's International properties through pop up event, broadening the consumer base and solidifying its standing in the global hospitality market.
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