DSDsgn was hired to create the primary brand system along with all supporting marketing materials for The Discovery House recovery centers. Brand identity included the development of a logo, color palette, typography, and icon set. All of these pieces worked together to create a cohesive visual system that could be applied across a variety of media, from website design to print collateral. In addition to branding, DSDsgn also provided strategic marketing consultation and helped to develop a comprehensive marketing plan. As part of this process, we conducted market research, wrote copy, and designed promotional materials. Our goal was to create a comprehensive branding and marketing strategy that would effectively communicate the unique value proposition of The Discovery House.