Bushmills Red Bush whiskey is a smooth and approachable Irish whiskey, perfect for those looking to step outside the norm. The brand commissioned DNDsgn to create a print and social campaign that would appeal to a younger audience. Our “Being a Rock Fan is Hard, Red Bush Makes It Better” and pairing that messaging with imagery that unabashed youth can relate to was a hit with the target audience, and the brand saw an uptick in sales. We also created the social media campaign #NoBullshit for the concert series that was a partnership between Red Bush whiskey and various rock venues throughout the world. The aim of the # concert series was to provide fans with an authentic rock experience, free of the pretense and bullshit that often surrounds the genre. The #NoBullshit concert series gave the Red Bush Whiskey brand a massive boost in visibility.
April 3, 2022