DNDsgn helmed the Creation of the Primary Marketing Piece for the SoCal “Happy Feet Challenge” campaign as well as 4 primary marketing event and pieces: 1. Home VR Experience that introduces the SoCal community to landmarks throughout LA; 2. a Media Mailer which introduced SoCal residents to the new look and feel of the in-store re-design of facilities and the digital experience of ordering through Kiosks; 3. The one of a kind “Terrance J. Burger, a limited-time item at select locations to experience what your fav celeb orders and; 4. The #That’sSoSoCal Challenge. This multi-platform campaign was designed to engage with the community and locals interested in McDonald’s new offerings. We created the Social Media Campaign #That’sSoSocal and introduced McDonald’s Merch and to foster Partnerships with LA Speedway amount others. We re-imagined the Ronald McDonald’s’s Beach Bus in support of the Ronald McDonald House, the Primary Logo for the “Ronald McDonald House Charities Archways Programs”, and created clothing merch for the Give-Aways at the UberEats Deliver Partnership Event.

CLIENT:

McDonald’s SoCal