Brand identity is the visible elements of a brand that identifies and distinguishes the brand in consumers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers’ minds.

Creating​ ​a​ ​unique brand​ ​expression​ ​is​ ​best​ ​undertaken​ ​as​ ​a​ ​system​ ​that​ ​includes a primary ​logo + tagline, graphic​ ​look​ ​and​ ​feel​ ​and​ ​copy​ ​tone​ ​of​ ​voice.​ ​Using​ ​a​ ​select​ ​set​ ​of​ ​anticipated​ ​deliverables,​ ​DN Design ​create​s ​overall visual​ ​identities​ ​for​ ​brands.​

​These identities become​ ​the​ ​blueprint​ ​from​ ​which​ ​all​ ​further​ ​communications​ ​vehicles​ ​are developed.​ ​We​ ​create​ ​​“brand portfolios” ​that​ ​outline​ ​all​ ​design​ ​and​ ​messaging​ ​themes in​ ​the​ ​collateral​ ​system​ ​for​ ​use​ ​in​ ​creating​ ​all​ ​future​ ​materials related to your brand.

“Brands are not static, but highly dynamic. They live and breathe.”

Client List

  • Stem Cell Doctors of Beverly Hills
  • AlterM.D.
  • TrinSecurity
  • Chauzé Hair
  • WHAM! Network
  • FashionClerk
  • 90210 Management
  • Variety’s “Power of Women”
  • Discovery Transitions
  • Film Fashion
  • Seintra
  • Moveable Type
  • Culver Entertainment
  • Creative Solutions
  • West Revovery