Brand identity is the visible elements of a brand that identifies and distinguishes the brand in consumers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers’ minds.
Creating a unique brand expression is best undertaken as a system that includes a primary logo + tagline, graphic look and feel and copy tone of voice. Using a select set of anticipated deliverables, DN Design creates overall visual identities for brands.
These identities become the blueprint from which all further communications vehicles are developed. We create “brand portfolios” that outline all design and messaging themes in the collateral system for use in creating all future materials related to your brand.
“Brands are not static, but highly dynamic. They live and breathe.”
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