Challange
Enhance client engagement and launch party attendance by blending digital innovation with powerful physical marketing to magnify the event's appeal.
Solution
Create an 'All Access' VIP package featuring exclusive merchandise, USB with car specs, and test-drive maps for Porsche's latest models. Launch an easy-to-use event app, deploy strategic wild postings for exposure, and execute a celebrity-led social media blitz, ending with an exclusive meet-and-greet party.
Result
Record attendance and PR coverage significantly boosted the brand's new line of cars appeal and driving experience, reaching a wider audience, and strengthening customer loyalty.
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